About 6 months ago i was approached to help brand and design a new ice cream company. The company wanted to brand themselves as ‘the secret ice cream club’. We came up with this idea of a cult Icecream society where you had to sign up and pledge to get your order of the delicious ice cream. Needless to say they wanted a cool fresh website to go along with this idea.
I set about designing an experience which would play with the idea of secrets. Not showing the Icecream, just colours and type really helped with this. When the user ordered the ice cream i designed an experience that would allow them to sign a pledge. This is an ongoing project that is currently in development